Ridiculously Delicious Peanut Butter is an Australian brand known for its high-quality, all-natural peanut butter products. With a strong emphasis on taste, authenticity, and premium ingredients, the brand needed a website that not only showcased its products but also embodied its fun, bold, and energetic personality.
The Result:
Project Scope & Objectives
The client required a modern, visually engaging website that would:
Provide an immersive brand experience.
Highlight their range of peanut butter products.
Offer easy navigation and seamless e-commerce integration.
Support scalability for future content expansion.
My Role
I designed and built the website from scratch, leveraging WordPress, Elementor, and custom post types to create a highly dynamic and flexible content structure.
Key Features & Solutions
Custom Design with Elementor - Designed a fully responsive and visually engaging layout using Elementor Pro, ensuring a smooth user experience across all devices. Created custom product pages with engaging visuals, descriptions, and nutritional details.
Custom Post Types for Content Management - Built custom post types to manage products efficiently, making updates and additions seamless for the client. Structured content dynamically, ensuring an intuitive backend experience for the team.
SEO & Performance Optimisation - Implemented fast-loading page structures and on-page SEO best practices.
Optimized images and scripts to enhance site speed and usability.
E-Commerce Readiness - Designed product pages with a conversion-focused layout, integrating e-commerce functionality for seamless purchasing.
Brand Storytelling & Engagement - Integrated sections for brand storytelling, recipes, and community engagement, enriching the overall visitor experience.
Results & Impact
Enhanced User Experience – A visually appealing, fast, and easy-to-navigate site that reflects the brand's fun and premium feel.
Improved Content Management – Custom post types allow effortless updates, keeping the site fresh and relevant.
E-Commerce Ready – The website is primed for seamless online sales and future scalability.
